And in this pandemic day and age, when people are spending more time in their homes, visually depressing walls is exactly what you don’t want. Those attempting to execute a minimalist, modern design style can often find themselves facing a particular paradox: how to curate a space that’s simple without being, well, stark. “Warmth” is a word that came up a lot when talking to interior design trendsetters. “It’s a nod to this timeless Old World Mediterranean fresco style.” Garcia has a similar theory: “We spent so much time being quarantined inside our homes in the last two years and it caused us to crave the outdoors, to be close to nature and its elements,” he says. “I love it because it is so simple and at the same time you can create very complex forms with a fresh and natural looking surface.” Clive Lonstein, an interior designer who worked at Studio Sofield and for Tiffany & Co before founding his own studio, adds this about limewash: "Venetian plaster is an actual opaque material that is integral to the overall look of the plaster, but limewash is a translucent material which is applied over a surface.” You can use it to cover walls and model nearly anything,” he says. Venetian plaster master Jan Hooss, who is currently working on a custom commission for an Upper East Side apartment building, is also ready with an explanation: “The principle of venetian plaster is very simple and basic: lime and marble powder together. Not sure what that is? The easiest (and most extreme) visual reference is Kim Kardashian and Kanye West’s home designed by Axel Vervoordt. You may have seen it in the pages of design magazines, or on Instagram, or perhaps just in the home of the trendiest friend you know: a wall that’s covered not with paint, not wallpaper, but a textured material known as venetian plaster-or its similar aesthetic cousin, limewash.
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